When publishing an app in the Apple App Store, you are required to provide app screenshots. The screenshots are shown in your App Store listing and play a huge role in driving more downloads.
Many mobile users will use your app screenshots to form a first impression and decide whether or not they want to download your app.
Every screenshot that you provide needs to have a purpose and ultimately boast the best features of your app.
A well-designed set of iOS app screenshots are:
- appealing and eye-catching
- clean and easy to read
- straight to the point
- on-brand
Apple App Store Screenshot Guidelines
The guidelines are pretty straight forward.
You have to use images and videos that are taken directly within your app. That means you are not allowed to use images or videos that show, for example, someone holding an iPhone.
Apple actually gives you 10 slots for screenshots. I highly advise that you use all 10 slots. Every additional screenshots is an added opportunity to advertise why people should download your app.
App Store Screenshot Sizes for iOS Devices
The next important aspect of designing iOS screenshots is adhering to the Apple device sizes. The tables below outlines which sizes are required and the corresponding pixels for portrait and landscape orientation.
iOS App Screenshot Sizes for iPhones
| Device Size | Device | Portrait Screenshot Size | Landscape Screenshot Size | Requirement |
| 6.5 inch | iPhone 11 Pro Max, iPhone 11, iPhone XS Max, iPhone XR | 1242 x 2688 pixels | 2688 x 1242 pixels | Required if app runs on iPhone |
| 5.8 inch | iPhone 11 Pro, iPhone X, iPhone XS | 1125 x 2436 pixels | 2436 x 1125 pixels | Required if app runs on iPhone and 6.5 inch screenshots are not provided |
| 5.5 inch | iPhone 6s Plus, iPhone 7 Plus, iPhone 8 Plus | 1242 x 2208 pixels | 2208 x 1242 pixels | Required if app runs on iPhone |
| 4.7 inch | iPhone 6, iPhone 6s, iPhone 7, iPhone 8 | 750 x 1334 pixels | 1334 x 750 pixels | Required if app runs on iPhone and 5.5-inch screenshots are not provided |
| 4 inch | iPhone SE | 640 x 1096 pixels (without status bar)
640 x 1136 pixels (with status bar) |
1136 x 600 pixels (without status bar)
1136 x 640 pixels (with status bar) |
Required if app runs on iPhone and 5.5- or 4.7-inch screenshots are not provided |
| 3.5 inch | iPhone 4s | 640 x 920 pixels (without status bar)
640 x 960 pixels (with status bar) |
960 x 600 pixels (without status bar)
960 x 640 pixels (with status bar) |
Required if app runs on iPhone and 5.5 inch iPhone screenshots are not provided |
iOS App Screenshots Sizes for iPads
| Device Size | Device | Portrait Screenshot Size | Landscape Screenshot Size | Requirement |
| 12.9 inch | 3rd generation iPad Pro | 2048 x 2732 pixels | 2732 x 2048 pixels | Required if app runs on iPad |
| 12.9 inch | 2nd generation iPad Pro | 2048 x 2732 pixels | 2732 x 2048 pixels | Required if app runs on iPad |
| 11 inch | iPad Pro | 1668 x 2388 pixels | 2388 x 1668 pixels | Required if app runs on iPad and 12.9-inch iPad Pro (2nd generation) screenshots are not provided |
| 10.5 inch | 7th generation iPad, iPad Pro, iPad Air | 1668 x 2224 pixels | 2224 x 1668 pixels | Required if app runs on iPad and 12.9-inch iPad Pro (2nd generation) screenshots are not provided |
| 9.7 inch | iPad, iPad mini | 1536 x 2008 pixels (without status bar)
1536 x 2048 pixels (with status bar) |
2048 x 1496 pixels (without status bar)
2048 x 1536 pixels (with status bar) |
Required if app runs on iPad and 12.9-inch iPad Pro (2nd generation) or 10.5-inch screenshots are not provided |
macOS, tvOS, and watchOS App Screenshots Sizes
| Device | Screenshot Size | Requirement |
| Mac | One of the following, with a 16:10 aspect ratio.
1280 x 800 pixels |
Required for Mac apps |
| Apple TV | 1920 x 1080 pixels 3840 x 2160 pixels |
Required for Apple TV apps |
| Apple Watch | One of the following:
312 x 390 pixels (Series 3) |
Required for Apple Watch apps |
Apple Watch apps are now more prevalent in the App Store. Uploading screenshots specifically for watchOS devices will increase your reach.
